Whatever your dreams and goals, Terry L. Fossum’s results-oriented book, The Oxcart Technique: Blueprint for Personal Success, provides you with a truly effective version of the carrot-and-stick technique that will lift your spirits and get results. 

I’m dedicated to helping people achieve positive, lasting behavior change, for themselves, their people, and their teams. Terry L. Fossum’s book, The Oxcart Technique: Blueprint for Personal Success, focuses on that, too. This book gives you a novel twist to the old “carrot and stick” marketing principle that is simple — and simply powerful. Whether you want a successful marriage or to become a successful teacher or to quit smoking or to just earn more money for yourself and your company — Fossum’s The Oxcart Technique spotlights your way to success. 

Are the old, “approved” marketing techniques not working as well as you want? To be successful in your marketing, what you need is something new, like my world-famous word-of-mouth networking technique, not something old. You see, success often results from “the uncommon application of common knowledge.” And Terry L. Fossum gives you a new, uncommon application for the “common knowledge” of the ‘carrot and stick’ marketing principle in his book, The Oxcart Technique: Blueprint for Personal Success. And it works — every time!